Companies that rely on contact centres for customer interaction should pay attention to an open letter from Ofcom about the responsibilities they have to the people they call.
This comes after the regulator dished out a record £750,000 fine following "an excessive number of abandoned calls and non-compliance with the 24 hour policy between 1st February and 21st March 2011".
Amongst other things, Ofcom reminds companies that abandoned calls should make up no more than three per cent of a campaign, automated messages should be played when a call has been abandoned and customers shouldn't be contacted for at least 72 hours without the guarantee of talking to an operator.
To make sure you're compliant with the guidelines, log onto TalkTalkBusiness.co.uk to look into our Hosted Contact Centre, which offers low cost, hassle-free and feature-rich call control with a quality of service guarantee.