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News & Insight
- Mitel Platinum Partner - We did it again!!
- Get an hour back every day
- What is a Leased Line?
- One thing you never hear in the office
- Prepare for the workplace of 2025 today: 3 simple steps
- 5 things you should consider before moving to the cloud
- What will the future of collaboration look like?
- The Northern Agenda
- How will machines unleash your business’ potential?
- Are UK workforces ready for the ‘Fourth Industrial Revolution’?
- What we learnt at Accelerate Her 2017
- Saying goodbye to legacy systems - ensuring a migration is trouble-free
- 5 tips to for a better work-life balance
- How our network investment helps digital transformation
- Telco forecast: what to expect in 2019?
- 4 connectivity options to consider when building a resilient network
- Hosted Voice – It’s time to make the move
- 3 reasons why you should consider Business VoIP in the next 6 months
- 4 top tips for hiring the best staff
- Businesses in the Gigabit fast lane
- A beginner's guide to CPaaS
- Soapworks - A home to be proud of
- 5 TED talks you won't want to miss
- 5 reasons to consider an IPVPN solution
- You’re busy right? But are you as productive as you think?
- Collaborating with Openreach to clear Britain’s Ethernet installation backlog
- World Cup 2018: Watch it, tweet it, stream it
- 4 tips to thrive on Black Friday and Cyber Monday
- TalkTalk Business Critical Infrastructure Update
- How to help your staff get the most from their home connectivity
- TalkTalk Business picks up “Best Business” award at ITSPA this year
- Partner Restructure
- Britain's businesses prepare for hyper- speed
- Employees want tech to improve productivity
- 1 in 3 British employees expect more workplace flexibility in the next decade
- Peace of mind matters. So why leave your resiliency to chance?
- Only 1 in 5 workers see AI as a threat
- Are businesses ready to cope with tech advances?
- Preliminary FY17 Results
- TalkTalk Business Awarded Mitel Platinum Partner Status
- UK workers say OMG to RFID chip tracking
- Spend on Small Business Saturday up 15% to £717 Million
- TalkTalk Business launches new suite of Cloud-ready connectivity products
- TalkTalk Business appoints Duncan Gooding as Chief Operating Officer
- TalkTalk launches FibreNation
It goes without saying that any business today needs a good quality website. No matter what you do, your customers will expect a high quality online experience however they choose to interact with it.
Any business that has an outdated site - or worse, lacks one completely - will undoubtedly be viewed as out-of-touch and irrelevant and find it hard to gain and keep customers.
While there are many considerations to be taken into account when building a website to ensure small and medium-sized businesses give a winning impression, here's a few key things you need to keep in mind.
Did you know that more than half of all web traffic now originates from mobile devices rather than laptop or desktop PCs? As more people use their smartphone as a main computing device, this will affect how businesses large and small think about web design. Whether you choose to build a dedicated site that's easy to navigate on mobile, or adopt responsive design features that can change the look depending on how the site is accessed, it's vital to offer a smooth experience on mobile.
There are few things more frustrating when you're trying to navigate a website than needing a specific page, but having to hunt through a maze of links to get to where you want to be. For SMEs, every key page needs to be easily accessible from the homepage, and features like popup menus or videos should not obscure content.
Page load speeds
People these days are impatient, and this carries across to their web browsing habits. One famous stat from Forrester Consulting says almost half of online shoppers (47 per cent) expect pages to load in under two seconds. Even if you're not using your site as an ecommerce platform, poor performance will turn users off - and can negatively affect how high you appear in Google's search rankings.
A growing number of website visits now no longer come from Google or a third-party link, but are generated via social media, particularly Twitter and Facebook. But this also works the other way around, so not only should you be promoting your site on social media, you also need to make it easy for visitors to share any particularly interesting content via their favourite channels. Social buttons to help with this are an easy addition to a site, and can greatly help with getting your name out there.
The right content
There's an old adage in the web industry that 'content is king'. What it basically means is that even if you have the fastest, most technically-impressive website in existence, this doesn't matter if there's nothing interesting to read or do on it. Whether it's detailed product description, some fun facts about your business or a blog where you get to share your thoughts directly with visitors, having a regular stream of high-quality content will help persuade visitors to keep coming back, as well as making your site more appealing to Google's algorithms.
If you find your internet bandwidth doesn’t allow all you’d like to do with your website, it might be time to upgrade to Fibre or a dedicated (Ethernet) line.
If you’re just getting started with building your website, check out the special offer from Web.com available to TalkTalk Business customers by visiting the MyOffers section in MyAccount.
Business as unusual - making homeworking work for the new normal
As homeworking becomes the new normal, TalkTalk Business explores the technology and connectivity to make it work.
Working from home - is residential broadband up to the job?
Is residential up to the job of homeworking? No. Here’s why business fibre is the only connectivity that can reliably, securely, and cost effectively keep small businesses in business.
What’s the value of an empty desk? How homeworking could help balance the books
Empowering home working through business fibre lines for remote workers could help UK businesses save money and excel in the new normal.