4 tips to help your business thrive on Black Friday

4 tips to help your business thrive on Black Friday

Simon Leather, Head of Connectivity Portfolio

Simon Leather, Head of Connectivity Portfolio

4 business tips to accelerate your growth during the festive period

For business owners, Black Friday requires proper planning and adequate resources. As well as managing physical stores, you must ensure your ecommerce site and internal tech infrastructure is well supported with robust connectivity that can handle the additional traffic and the increased pressure.

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With Black Friday and Cyber Monday just around the corner, businesses of all sizes are preparing for what could be their most lucrative weekend of the year. It’s predicted that UK consumers will spend nearly £5 billion this Black Friday, with almost half expected to be spent online, research from Salmon, a Wunderman Commerce company, revealed.

Businesses need to ensure that they are suitably prepared for the Black Friday and Cyber Monday so that they don't face an embarrassing loss of service. Even big brands can have their systems fail because of poor preparation. 

Here our top tips for getting your business ready for Black Friday and Cyber Monday:

Payments are vital

Your business needs to be able to process all the payments made during the peak trading days of Black Friday and Cyber Monday. By having the right systems in place and using network monitoring tools to prioritise mission critical traffic, you can avoid the worst-case scenario of having to turn customers away.

Make sure you have the right Internet connection

With more customers, both online and in store, your business needs to ensure it has the bandwidth to handle an influx of shoppers. Be cautious, what works on your average day might not withstand a surge of online traffic. There are more options available than standard broadband. If you’re looking for a service with faster speeds and increased reliability, you may want to look at our dedicated Internet connectivity options.   

Get your telephony ready

Whether your business is based primarily in store or online, you'll likely be expecting more calls as people look for customer support, opening hours, or even to place orders. If your business is already using IP Voice telephony you'll be able to add new lines in a matter of hours, scaling up your capacity right up to the day of Black Friday and Cyber Monday.

Expect the unexpected

Finally, businesses need to ensure that they plan for the unexpected. Having the right tools available is important, but so too is having connectivity flexible and reliable enough to handle expected bumps in the road during the Black Friday weekend.

The Black Friday weekend presents huge opportunities for retailers, but there are also a huge number of potential pitfalls. Having the right connectivity in place ensures that retailers of any size have a Black Friday sale that drives purchases and creates happy and loyal customers.

Make sure your business is ready for the most lucrative weekend of the year. You can save on our fibre broadband and dedicated internet access services. Check out our unmissable Black Friday deals here. *

*Please be aware that the our Black Friday promotion expires on 29th November 2018.