Celebrating our small business customers in this year’s Small Biz 100 | Spice Kitchen

Celebrating our small business customers in this year’s Small Biz 100 | Spice Kitchen

Neill Hughes, Head of Direct New Business and Small Business Service

Neill Hughes, Head of Direct New Business and Small Business Service

With Small Business Saturday taking place soon across the UK – mark your calendars for December 3rd – we’re celebrating the fantastic work that small businesses are doing across the UK. Most of us can think of an exciting new start-up or local independent favourite that has a special place in our hearts, and this is our chance to show these incredible businesses our appreciation.

This year, Small Business Saturday has once again announced its prestigious Small Biz 100, highlighting 100 amazing small businesses in the 100 days leading up to Small Business Saturday. Hot on the heels of this announcement, we’ve gone out to speak to some of our fantastic customers who have made this year’s list, to find out more about why celebrating small businesses is so important, why their data connection matters to them, and what they see as the future of small businesses.   


Spice Kitchen is an award winning family run artisanal spice company specialising in selling freshly ground spice blends and set of spices within unique spice tins. We spoke with Sanjay Aggarwal, who started the business with his mother Shashi over the kitchen table in early 2013.

Why do you think it’s so important to celebrate the UK’s small businesses?

“Small business makes up a large percentage of organisations in the UK – it’s a big sector and crucial for the UK economy. It’s important to celebrate small businesses because most don’t have the resources to spend on marketing. As a result, it’s often only the bigger voices that get heard.”

How does your business make the most of its internet connection or telephone lines?

“We need our internet connection 24 hours a day, seven days a week, because we essentially can’t do anything without it. After all, we use the internet to speak to customers and manage orders with suppliers. Our accounting software is online. Social media is online. So access to the internet is vital for our business”

What do you think the future and new technology will mean for small businesses?

“I think the future of small businesses is really bright. From a retail and ecommerce perspective it’s easier than ever to enter the market and test your product with potential customers. The UK consumer knows that they can get much more variety by shopping online and people are increasingly confident about placing online orders with smaller brands.”



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