Is international expansion on your agenda?

Is international expansion on your agenda?

Neill Hughes, Director of Direct Channel

Neill Hughes, Director of Direct Channel

Is international expansion on your agenda?

We are only two months in, and 2017 is already gearing up to be the year of British business.

If this seems like a bold statement, we have good reason to be optimistic, as our recent survey into business attitudes towards telephony services revealed that 1 in 4 businesses expect to move offices during the next year and an impressive 46% of respondents think their organisations will expand internationally in the next 12 months.

With so much growth on the horizon, it is time to consider the technologies that will make sure your business is ready for success now and in the years to come. We believe that a key aspect of that is telephony.

Telephony still matters to UK businesses

As we use more and more digital communications such as email, chat and instant messaging, telephony often becomes neglected. However, we believe telephony shouldn’t be taken for granted. It’s still one of the most important and effective channels to convey emotion and give feedback and it too has evolved and changed with the times.

Organisations traditionally had a phone line for making calls and an internet connection for things like email and internet browsing. Now, you can deliver your telephony services via your existing internet connection using IP Voice capable products such as SIP (Session Initiation Protocol) Trunks.

Why adopt SIP Trunks?

SIP Trunks allows both voice and data to be delivered via the same internet connection, not only providing savings to businesses, but also great quality calls no matter where employees are.

Market your business with local numbers wherever you want

Another important reason businesses have upgraded to SIP Trunks is the built-in flexibility to re-route calls or even the ability to provide phone numbers that are geographically-independent of your team’s location.

When you choose SIP Trunks your numbers are not tied to a physical location so you can always take your numbers with you if you move or expand. It’s also possible to use your numbers for outbound calls irrespective of your location. For example if you are based in Leeds, you can have a Glasgow number to help you generate additional customers in different geographic locations.

The capital outlay of recruiting and training staff abroad can be expensive, as is the infrastructure and new premises. It can be quite a risk and why many organisations look to different models of expansion.

If this sounds like you then take a look at our International Numbers. Such services allow organisations to create a ‘virtual international footprint’ by using local area codes or toll-free numbers in countries that re-direct to UK offices. The familiar local appearance of the number gives people in the country the confidence to use it and minimises costs for the UK organisation. This could be a way to trial entering new markets at a low-cost.

If an office move is on your agenda it’s an ideal time to review your telephony. Find out more at our SIP Trunks page or contact us, we would be very happy to advise your business.

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