Christmas: more giving, more data, more network traffic….

Christmas: more giving, more data, more network traffic….

Dan Richardson, Chief Operating Officer

Dan Richardson, Chief Operating Officer

The Christmas period is not just the time for giving, it is also the busiest time of year for many businesses. In recent years the Christmas peak has hit earlier and organisations now also have to cope with the increased demands of Black Friday and Cyber Monday.

Increase in web traffic: shoppers avoid high streets and go online

The last weekend showed that many retailers were left with empty stores as more shoppers went online. This isn’t surprising as last year we saw online traffic increase by 59% over the same period.  As the trend continues it’s clear that organisations need to be prepared for the increased sales and activity levels over the weekend. The increased traffic this creates on the network now means that the challenges of Black Friday and Cyber Monday are now technical IT challenges.

TalkTalk Business gearing up for increased network demand

Events like this require proper planning and resource allocation. In the same way that retailers are fortifying their stores with more staff handling security and the checkouts, businesses also must fortify their networks to prepare with the massive increase in traffic. We are already gearing up our network to support organisations over the festive period – we are making sure that the network stays as stable as possible to handle increased demand by entering our “Network Freeze” period.

From 16th December to Tuesday 3rd January we will be suspending all significant works on the network to ensure a stable network environment for our customers during the Christmas period.

  • From 16th December – 18th December, only low-risk work will be carried out on existing programmes, while regular weekly work will only be carried out if shown to have been implemented regularly without issue or incident
  • From 19th December – 2nd January only limited emergency works will be taken, further ensuring the stability of the network at its most crucial time of year.

This is just one of the steps we are taking to deliver the best possible customer experience this Christmas period.

Sources:

  • Independent, Black Friday 2016: Streets deserted as shoppers go online and avoid high streets, 25 November 2016
  • Experian, Festive Insights 2015

 

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