- Business types
- Why TalkTalk Business?
News & insight
- A beginner's guide to CPaaS
- World Cup 2018: Watch it, tweet it, stream it
- Get an hour back every day
- Prepare for the workplace of 2025 today: 3 simple steps
- What is a Leased Line?
- One thing you never hear in the office
- Top tips for preparing your small business for Black Friday and Cyber Monday
- What will the future of collaboration look like?
- 5 things you should consider before moving to the cloud
- How will machines unleash your business’ potential?
- Are UK workforces ready for the ‘Fourth Industrial Revolution’?
- What we learnt at Accelerate Her 2017
- 4 connectivity options to consider when building a resilient network
- 5 tips to for a better work-life balance
- Hosted Voice – It’s time to make the move
- Saying goodbye to legacy systems - ensuring a migration is trouble-free
- 3 reasons why you should consider Business VoIP in the next 6 months
- 4 top tips for hiring the best staff
- How our network investment helps digital transformation
- Businesses in the Gigabit fast lane
- Soapworks - A home to be proud of
- 5 TED talks you won't want to miss
- 5 reasons to consider an IPVPN solution
- You’re busy right? But are you as productive as you think?
- Collaborating with Openreach to clear Britain’s Ethernet installation backlog
- The Northern Agenda
- TalkTalk Business picks up “Best Business” award at ITSPA this year
- Partner Restructure
- Britain's businesses prepare for hyper- speed
- Employees want tech to improve productivity
- 1 in 3 British employees expect more workplace flexibility in the next decade
- Peace of mind matters. So why leave your resiliency to chance?
- Only 1 in 5 workers see AI as a threat
- Are businesses ready to cope with tech advances?
- Preliminary FY17 Results
- TalkTalk Business Awarded Mitel Platinum Partner Status
- UK workers say OMG to RFID chip tracking
- Spend on Small Business Saturday up 15% to £717 Million
- TalkTalk Business launches new suite of Cloud-ready connectivity products
- TalkTalk Business appoints Duncan Gooding as Chief Operating Officer
World Cup 2018: Watch it, tweet it, stream it
27 June 2018
The World Cup this year was a big deal, with a more connected world than ever, everyone was watching and talking about it.
England's close 2-1 win over Tunisia, for example, attracted a TV audience of 18.3 million, beating May's Royal Wedding and proving once and for all that Harry Kane is more popular than Prince Harry. But while that equated to 69.2 per cent of the potential audience, that pales in comparison to Iceland's first ever World Cup game, as 99.6 per cent of the country's TV viewers watched their side draw with Argentina.
Overall, it was expected that 3.4 billion people would watch this year's World Cup - and they did lot more than sitting in front of their TV.
The second screen is social
This year, social media was where much of the world Cup was discussed. More than half of fans (51 per cent) used social media while watching the World Cup, with 50 per cent messaging friends during the games.
672 million tweets using the #WorldCup hashtag were sent
During the last tournament in 2014, some 672 million tweets using the #WorldCup hashtag were sent, while there were 2.1 billion related searches on Google and 350 million people talking about it on Facebook.
It's not just on the big screen where England fans were watching. This World Cup, online streaming had also proven to be a hugely popular option, letting people keep up with the football wherever they were. Indeed, more than three million people used the BBC's iPlayer or Sport website to watch the win over Tunisia - a new record for the service.
Is streaming meeting expectations?
However, those using iPlayer or ITV Hub might have found they weren't quite getting the true live experience. In fact, these 'live' streams are often at least two minutes behind broadcast TV, which meant fans following along on social media learnt about goals and incidents long before they saw them.
There are several factors behind this, but one of the biggest issues is that streaming pictures go through extra steps before being delivered to the user, which increases latency.
Your Internet connection could also play a part. Slower speeds might mean breaks in playback, which higher-quality HD services will be off-limits. If you're using a shared connection, anything else you have running on the same network will mean less bandwidth available for streaming.
This isn't just an issue for home users. While managers may or may not have approved of employees watching the World Cup in working hours, the extra strain placed on already slow networks could leave businesses struggling to operate. But with faster, higher-bandwidth networks, high-quality streaming will be more reliable and not impact other services, whether you're hosting a videoconference or streaming the latest football match.