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Why TalkTalk Business?
Why become a Partner?
We’ve got over 20 years’ experience supporting businesses of all sizes, giving them the right communications platform to thrive.
Next Generation Network
We’ve invested a huge amount in developing our Tier 1 Next Generation Network, one of the largest, most connected all-IP networks in the UK.
Partner Signup
With access to a Next Generation Network, industry leading products and all the support your clients will need, we can make you a highly attractive provider.
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News & Insight
Blogs
- Openreach’s Exchange Upgrade & Migration trials: What you need to know
- 4 reasons full fibre outperforms copper every time
- Partner Roadshow 2020: Follow the fibre
- Enhanced Monitoring: Unleash the power of data(2)
- One Customer Desk: Becoming easier to do business with
- 7 reasons you don’t want to miss the Partner Roadshow
- Case study: Using powerful data to drive fibre upsell for our Partners
- Digital Britain 2.0: Comms Vision 2019 highlights
- Capacity Europe 2019 highlights
- 6 reasons to add G.fast to your connectivity portfolio
- Could EoFTTC hit the sweet spot for your customers?
- 3 things we learned at Channel Live 2019
- 5 reasons to visit us at Channel Live
- Harnessing Google's digital marketing insights to boost your business
- How to use robotics to improve business operations
- Q&A with Simon Leather at Connected Britain 2019
- Fibre and the channel: Busting the myths
- International Telecoms Week 2019: Meet the team
- Key takeaways from the Connectivity Matters Summit 2019
- Why the WLR switch off is an opportunity, not a threat
- 4 insights to reduce churn and stay one step ahead
- What we learnt at our first Partner Roadshow
- 5 ways to support your customers’ digital transformation
- Our COO's tips for winning business through customer experience
- Telco forecast: What to expect in 2019
- Top 5 network insights
- What's Christmas without connection?
- 11 steps to reduce the risk of telecoms Fraud over Christmas
- Help your customers win more this Black Friday
- Rob's had a day to forget
- Comms vision 2018 Highlights
- Meet us at Capacity Europe
- Making Unified Communications reeeeeally simple
- The Third Wave of Connectivity Evolution……Ultrafast
- Soapworks - A home to be proud of
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- Intro to Knowledge
- Proud to be keeping Britain connected
- Ofcom reports our managed broadband speeds ahead of competition
- Preparing for the second surge in remote working
- Accelerate your Homeworker opportunity with our data and insights
- The future of telephony - Our VoIP journey so far...
- Important update – Openreach stop sell at selected Exchanges
- Changing the way we communicate for the better
- TalkTalk Business delighted to announce our 'Covid-critical' broadband engineers have been awarded MBEs
- TalkTalk Business win ‘Best Wholesale Sales Team’ Award at the Global Carrier Awards 2020!
- Everything you need to know about G.fast
- Markets Unlocked – TalkTalk Business joins the debate on a full fibre future
- Helping our Partners to build back better
- TalkTalk Business win Best Fibre Connectivity Provider at the Comms Business Awards 2020!
- Improving Employee Well-Being During COVID-19
- We’d like to introduce you to our TalkTalk Business Product Solutions Team – Focusing on creating value for our Partners
- TalkTalk Business shares research whitepaper to help Partners address the mass shift to hybrid working
- G.fast or FTTP – What are they and how to make the right choice for your customers?
- Six Top Tips to Help Your Employees Stay Connected While Working from Home
- Workplace wellbeing: A checklist for your business
- How to get a better work-life balance when hybrid working
News
- TalkTalk Business Critical Infrastructure Update
- TalkTalk Business takes home a BESMA award
- We're finalists in the Global Women in Telco and Tech awards
- TalkTalk Business is a finalist in the Comms National Awards 2019
- TalkTalk Business’ MPLS network to be implemented at Multi-Academy Trust to drive efficiencies and save costs
- TalkTalk Business shortlisted for the CRN Women in Channel Awards
- TalkTalk Business picks up “Best Business” award at ITSPA this year
- Increased investment in our Partners
- Britain's businesses prepare for hyper- speed
- TalkTalk launches campaign to raise awareness of vulnerable connectivity
- TalkTalk Business offer businesses greater resiliency with Mobile Back-up
- Everything you need to know about IP Voice (VoIP)
- Important Notification of Change Freeze 2020
4 insights to reduce customer churn and stay one step ahead
In a congested and highly competitive market, gaining the right insight on your customer base allows you to stay one step ahead.
Understanding which customers are more likely to leave you because of their recent behaviour patterns, or identifying a customer who doesn’t have the right product to meet their needs, can help to head off an angry call before it happens, or ensure the re-contract of a customer who was thinking of leaving.
The problem is, many businesses struggle to identify customers who are at risk of leaving, otherwise known as churn, before it’s too late.TalkTalk Business are on a mission to help Partners understand their customer base using data and insights. Understanding your customer demand and pro-actively responding will be a key differentiator in the market, allowing you to leverage the following benefits within your customer base:
- Lower churn
- Lower key jeopardy customer KPIs
- Reduce Operational costs
- Improved customer satisfaction
- Monitoring and ensuring the customer supply (Connectivity) meets their demand
Let’s look at some of the insights we can use to help your customers:
Service Index Data
Service Index Data provides an overview of the Partner’s broadband/fibre base assets. This helps us to identify the customer base who can get fibre, along with the speed they will get. This helps you learn which customers are at greater risk of churn and move them onto the right product, for example if they are high usage but receiving slow speeds you could upgrade them to Fibre.
A recent piece of analysis across our customer base showed a significant section of customers on Basic Broadband services currently experience slow speeds or have high usage, resulting in a product that isn’t serving them best for their needs. This information can be used in targeted campaigns to upsell the customer onto fibre.
Fibre Wash
This provides a ‘Wash’ of broadband base assets to assess Fibre availability and speed. Again, this tells us the customer base who can get Fibre and the speeds available. Used in conjunction with the service index data this forms a powerful marketing toolset to drive Fibre upsell.
Churn modelling
Optimising churn prevention is all about identifying the customers who are at the highest risk of leaving. By creating a personalised churn model for your business, we can help identify which of your customers are most at risk of churning. The churn model is a statistical scorecard that is used to predict the behaviour of a customer based on past events.
Once identified, we can suggest targeted campaigns to reactivate the customers with retention offers to deliver better results. For example, sending a targeted email campaign offering at risk customers with slow speeds a ‘one-click upgrade’ to Fibre. One of the key benefits of this approach is that it allows investment to be focused on specific segments that provide the highest ROI, rather than wasting valuable customer investment funds on a blanket campaign.
Ethernet hot pipes
This data shows us which Ethernet circuits are at limit of their capacity. It’s in the form of a weekly report that identifies which circuits have been at capacity for the last 7 days, helping you to identify which circuits should be assessed for upgrade. This proactive approach helps you to stop complaints before they occur, helping to mitigate churn risk.
This insight is a game changer and TalkTalk Business is currently the only connectivity supplier offering this hugely valuable service to our Partners for free.
Curious to find out more? Speak to your TalkTalk Business Account Manager to book a meeting with our Data and Insights team.
©TalkTalk Communications Ltd (trading as TalkTalk Business)
The business division of the TalkTalk Group 2019