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News & Insight
- Openreach’s Exchange Upgrade & Migration trials: What you need to know
- 4 reasons full fibre outperforms copper every time
- Partner Roadshow 2020: Follow the fibre
- Enhanced Monitoring: Unleash the power of data(2)
- One Customer Desk: Becoming easier to do business with
- 7 reasons you don’t want to miss the Partner Roadshow
- Case study: Using powerful data to drive fibre upsell for our Partners
- Digital Britain 2.0: Comms Vision 2019 highlights
- Capacity Europe 2019 highlights
- 6 reasons to add G.fast to your connectivity portfolio
- Could EoFTTC hit the sweet spot for your customers?
- 3 things we learned at Channel Live 2019
- 5 reasons to visit us at Channel Live
- Harnessing Google's digital marketing insights to boost your business
- How to use robotics to improve business operations
- Q&A with Simon Leather at Connected Britain 2019
- Fibre and the channel: Busting the myths
- International Telecoms Week 2019: Meet the team
- Key takeaways from the Connectivity Matters Summit 2019
- Why the WLR switch off is an opportunity, not a threat
- 4 insights to reduce churn and stay one step ahead
- What we learnt at our first Partner Roadshow
- 5 ways to support your customers’ digital transformation
- Our COO's tips for winning business through customer experience
- Telco forecast: What to expect in 2019
- Top 5 network insights
- What's Christmas without connection?
- 11 steps to reduce the risk of telecoms Fraud over Christmas
- Help your customers win more this Black Friday
- Rob's had a day to forget
- Comms vision 2018 Highlights
- Meet us at Capacity Europe
- Making Unified Communications reeeeeally simple
- The Third Wave of Connectivity Evolution……Ultrafast
- Soapworks - A home to be proud of
- Intro to Knowledge
- Proud to be keeping Britain connected
- Ofcom reports our managed broadband speeds ahead of competition
- Preparing for the second surge in remote working
- Accelerate your Homeworker opportunity with our data and insights
- The future of telephony - Our VoIP journey so far...
- Changing the way we communicate for the better
- TalkTalk Wholesale Services delighted to announce our 'Covid-critical' broadband engineers have been awarded MBEs
- TalkTalk Wholesale Services win ‘Best Wholesale Sales Team’ Award at the Global Carrier Awards 2020!
- Everything you need to know about G.fast
- Markets Unlocked – TalkTalk Wholesale Services joins the debate on a full fibre future
- Helping our Partners to build back better
- TalkTalk Wholesale Services win Best Fibre Connectivity Provider at the Comms Business Awards 2020!
- Improving Employee Well-Being During COVID-19
- We’d like to introduce you to our TalkTalk Wholesale Services Product Solutions Team – Focusing on creating value for our Partners
- TalkTalk Wholesale Services shares research whitepaper to help Partners address the mass shift to hybrid working
- G.fast or FTTP – What are they and how to make the right choice for your customers?
- Six Top Tips to Help Your Employees Stay Connected While Working from Home
- Workplace wellbeing: A checklist for your business
- How to get a better work-life balance when hybrid working
- The modern workplace
- Wholesale Virtual Event 2021 – Reconnecting with our Partners
- Wholesale Virtual Event: A faster future
- Hybrid Working Opportunities for the Channel - Our Roundtable Discussion
- Full Fibre is far better for the environment
- Top tips on how you can support your remote workers
- Your full fibre broadband overview
- TalkTalk Wholesale Services has been shortlisted for 8 Awards in 2021!
- Update: Openreach stop sell at selected Exchanges
- Comms Vision 2021
- Looking back at 2021
- TalkTalk Wholesale Services appoints Ruth Kennedy as Chief Sales Officer
- Our new operating model
- Channel Live 2022: What to expect
- Openreach Marketing Campaign in Mildenhall
- Great together: Building long lasting partnerships
- TalkTalk Group Enters Into Agreement to Acquire Virtual1
- Our 3 Key Highlights at Channel Live
- Great Together: The Ultimate Enabler
- Great Together: Not all heroes wear capes
- EAD: Why do my customers need faster speeds?
- Fibre in the channel: Are we on track for 2030?
- TalkTalk Wholesale Services win ‘Best Wholesale Fibre Provider’ at the UK Fibre Awards 2022!
- Honing a Diverse and Inclusive Workforce
- Great Together: Dedicated to making things simple
- Sustainability Through Fibre
- What does our full fibre future look like at home?
- Future-Proofing our Network
- Introducing our new TTWS Product Team – Focusing on creating value for our Partners
- What does our full fibre future look like for businesses?
- TalkTalk Business Critical Infrastructure Update
- TalkTalk Business takes home a BESMA award
- We're finalists in the Global Women in Telco and Tech awards
- TalkTalk Business is a finalist in the Comms National Awards 2019
- TalkTalk Business’ MPLS network to be implemented at Multi-Academy Trust to drive efficiencies and save costs
- TalkTalk Business shortlisted for the CRN Women in Channel Awards
- TalkTalk Business picks up “Best Business” award at ITSPA this year
- Increased investment in our Partners
- Britain's businesses prepare for hyper- speed
- TalkTalk launches campaign to raise awareness of vulnerable connectivity
- TalkTalk Business offer businesses greater resiliency with Mobile Back-up
- Everything you need to know about IP Voice (VoIP)
- Important Notification of Change Freeze 2020
EAD: Why do my customers need faster speeds?
EAD: Why do my customers need faster speeds?
The UK’s appetite for data does not seem to be slowing, in fact, it’s growing! Having already risen dramatically over the past 18 months, the connectivity needs of businesses are predicted to continue to rise, as operations embrace cloud services, digital transformation and home working.
To get a glimpse into the future, we commissioned Savanta, an independent research agency, to conduct a study examining how customer connectivity needs and bandwidth requirements are changing amongst UK businesses, publishing the results in a recent whitepaper.
You can download the full whitepaper here, or continue reading for a shorter summary.
The idea of homeworking was nothing new at the start of the pandemic, it just wasn’t necessary for many operations. One of the very few silver linings of the global calamity was that businesses realised the broad business benefits, such as disaster recovery, increased agility and staff having more control over their work/life balance.
75% of businesses with multi-site operations saw an increase in ethernet connectivity demand over the past 18 months.
Therefore, it’s no surprise that all those extra emails, video calls and file downloads caused a 50% surge in data traffic. Thankfully, our network had the additional capacity to handle the demand (and more!).
But for businesses, this trend will only continue as more data is produced, more applications transition to the cloud and geographically disparate collaboration continues to gain popularity.
Although employees working remotely will primarily be using their own personal internet networks, business connectivity needs are still affected:
• Firstly, by the routing of this traffic through company systems when users are accessing shared services.
• Secondly, by the explosion of hybrid video call meetings, leading to vastly increased bandwidth usage from those (smaller number of) employees in the workplace.
Therefore, if a business only requires 700Mbps for all their current traffic, would you rather suggest a 1Gbps fibre line (with only 300Mbps of expansion available) or a 1Gb line on a 10Gb EAD bearer?
We’d recommend the latter…
We’ve all had a laugh at the one person whose video freezes during a lengthy Teams call (or been the one who froze), so it may come as no surprise that 95% of leaders surveyed in our whitepaper advised that they had experienced connectivity issues over the past 18 months.
If issues appear too often, not only does it affect productivity, but especially for IT staff, it can be disheartening and stressful, as they a more likely to take the issues personally as they are responsible for the smooth running of systems, but aren’t necessarily ‘to blame’.
Top three connectivity challenges:
- Video calls lagging or dropping out
- Difficulty accessing non-cloud-based business systems remotely
- Difficulty accessing cloud-based systems
And it isn’t just with hybrid working solutions where connectivity issues are biting. More than 1 in 4 businesses (27%) that use on-premise connected devices such as EPoS or CCTV have experienced connectivity issues with this equipment over the past 18 months.
One of the reasons why solving connectivity issues can be so stressful for IT leaders is that many are reliant on multiple third-party solutions; having to deal with the complexity of identifying exactly where the problem is, liaising between multiple points of contact, as well as managing internal expectations.
Thankfully, EAD solutions may alleviate a significant amount of these issues, consolidating services under one roof, simplifying the job of IT leaders and removing painful management problems.
Then you’ve got to consider the ever-increasing risk of businesses suffering some form of cyberattack – from phishing to highly-complex, international DDoS attacks, such as SolarWinds.
In the first four months of 2021, the National Cyber Security Centre handled more than 3x the incidents compared to all of 2019!
Upgrading to a high bandwidth EAD solution, where all the connectivity needs can be consolidated, ensures that different elements of the security set-up are more consistent with each other, with different security systems specifically designed to work in tandem.
Even for smaller business, having several different solutions across smaller bandwidth solutions can leave them vulnerable to multiple angles of attack. This is concerning considering the typical SMB’s desire to lower costs rather than invest in what some consider a ‘nice-to-have’, though those businesses couldn't be further from the truth!
Hybrid working, in some form or another, will be here for the foreseeable future, and if businesses are to grow and thrive, they need to be prepared.
With intra-team communication relying on connectivity, reliable services remain at the forefront of growth enablement. This means any conversation on connectivity should focus not only on the customer’s current needs, but how the solution can futureproof their future growth.
92% of IT leaders expect their bandwidth needs to surpass 10GB in the next 5 years!
Considering all these factors, statistics and our own real-world experience, it’s clear that Dedicated Leased Lines, specifically Ethernet Access Direct, is ideally placed and will become more sought after as businesses reach the limits of FTTP and require a more bespoke solution.
80% of IT leaders said ethernet will play an important role in their future connectivity plans!
EAD doesn’t only provide a solution ‘for today’; it provides futureproofing against end-users’ future growth and connectivity needs, as we accelerate towards our 10GB future.
The increased reliability and simplified problem solving provided through 10Gb EAD solutions can dramatically reduce the negative experiences of IT leaders, as well as mitigate business risk, with the chance to consolidate services under a single provider.
And the best news is that TalkTalk Wholesale Services is ideally placed to help you educate your customers on the benefits of EAD, assist in your solution design and delivery, as well as ongoing support.
For more information, please contact your Account Manager.