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News & Insight
- Openreach’s Exchange Upgrade & Migration trials: What you need to know
- 4 reasons full fibre outperforms copper every time
- Partner Roadshow 2020: Follow the fibre
- Enhanced Monitoring: Unleash the power of data(2)
- One Customer Desk: Becoming easier to do business with
- 7 reasons you don’t want to miss the Partner Roadshow
- Case study: Using powerful data to drive fibre upsell for our Partners
- Digital Britain 2.0: Comms Vision 2019 highlights
- Capacity Europe 2019 highlights
- 6 reasons to add G.fast to your connectivity portfolio
- Could EoFTTC hit the sweet spot for your customers?
- 3 things we learned at Channel Live 2019
- 5 reasons to visit us at Channel Live
- Harnessing Google's digital marketing insights to boost your business
- How to use robotics to improve business operations
- Q&A with Simon Leather at Connected Britain 2019
- Fibre and the channel: Busting the myths
- International Telecoms Week 2019: Meet the team
- Key takeaways from the Connectivity Matters Summit 2019
- Why the WLR switch off is an opportunity, not a threat
- 4 insights to reduce churn and stay one step ahead
- What we learnt at our first Partner Roadshow
- 5 ways to support your customers’ digital transformation
- Our COO's tips for winning business through customer experience
- Telco forecast: What to expect in 2019
- Top 5 network insights
- What's Christmas without connection?
- 11 steps to reduce the risk of telecoms Fraud over Christmas
- Help your customers win more this Black Friday
- Rob's had a day to forget
- Comms vision 2018 Highlights
- Meet us at Capacity Europe
- Making Unified Communications reeeeeally simple
- The Third Wave of Connectivity Evolution……Ultrafast
- Soapworks - A home to be proud of
- Intro to Knowledge
- Proud to be keeping Britain connected
- Ofcom reports our managed broadband speeds ahead of competition
- Preparing for the second surge in remote working
- Accelerate your Homeworker opportunity with our data and insights
- The future of telephony - Our VoIP journey so far...
- Changing the way we communicate for the better
- TalkTalk Business delighted to announce our 'Covid-critical' broadband engineers have been awarded MBEs
- TalkTalk Business win ‘Best Wholesale Sales Team’ Award at the Global Carrier Awards 2020!
- Everything you need to know about G.fast
- Markets Unlocked – TalkTalk Business joins the debate on a full fibre future
- Helping our Partners to build back better
- TalkTalk Business win Best Fibre Connectivity Provider at the Comms Business Awards 2020!
- Improving Employee Well-Being During COVID-19
- We’d like to introduce you to our TalkTalk Business Product Solutions Team – Focusing on creating value for our Partners
- TalkTalk Business shares research whitepaper to help Partners address the mass shift to hybrid working
- G.fast or FTTP – What are they and how to make the right choice for your customers?
- Six Top Tips to Help Your Employees Stay Connected While Working from Home
- Workplace wellbeing: A checklist for your business
- How to get a better work-life balance when hybrid working
- The modern workplace
- Wholesale Virtual Event 2021 – Reconnecting with our Partners
- Wholesale Virtual Event: A faster future
- Important update – Openreach stop sell at selected Exchanges
- Hybrid Working Opportunities for the Channel - Our Roundtable Discussion
- Full Fibre is far better for the environment
- Top tips on how you can support your remote workers
- Your full fibre broadband overview
- TalkTalk Wholesale Services has been shortlisted for 8 Awards in 2021!
- TalkTalk Business Critical Infrastructure Update
- TalkTalk Business takes home a BESMA award
- We're finalists in the Global Women in Telco and Tech awards
- TalkTalk Business is a finalist in the Comms National Awards 2019
- TalkTalk Business’ MPLS network to be implemented at Multi-Academy Trust to drive efficiencies and save costs
- TalkTalk Business shortlisted for the CRN Women in Channel Awards
- TalkTalk Business picks up “Best Business” award at ITSPA this year
- Increased investment in our Partners
- Britain's businesses prepare for hyper- speed
- TalkTalk launches campaign to raise awareness of vulnerable connectivity
- TalkTalk Business offer businesses greater resiliency with Mobile Back-up
- Everything you need to know about IP Voice (VoIP)
- Important Notification of Change Freeze 2020
The world is changing rapidly, and if the last 12 months have shown anything, it's that we always need to be ready for the unexpected - economically, politically and, increasingly, technologically. As I outlined in my recent keynote speech at the Channel Leaders event, the giant leaps we're making in the tech world offer us more exciting capabilities than ever before - but this comes with its own challenges.
For example, consider your smartphone. A few years ago, a 4GB or 8GB capacity would offer all you ever needed. But now, 64GB, 128GB, even 256GB devices aren't enough. So where next? Arguably, the answer is unlimited storage - thanks to the cloud. But this solution isn't just about breaking free from the constraints of a device's physical limitations. For businesses, it promises to transform every aspect of how they operate.
Putting the customer first
We recently asked our SME customers their opinions of the cloud and the migration to new digital solutions, and you can see the full findings in our latest infographic. But what really stood out to me was that while the dependence on the cloud is increasing hugely, there remains a widespread lack of awareness about what the technology can offer, as well as worries about exactly what it will mean for a business.
Reliability is the biggest concern for SMEs when thinking about the cloud, with this cited by 38 per cent of respondents as a key consideration. Indeed, at the recent Channel Leaders event, a lot of the questions I was asked centred around the need to improve network availability and performance in order to support digital transformations, so it's clear being able to access a fast, reliable network will be essential in standing out from competitors and giving customers the service they demand.
Given that any cloud deployment will fail unless it's underpinned by strong connectivity, this is not an unreasonable concern. However, with the right networking partner to support businesses, it need not be a worry.
Businesses are asking for your support
Our survey showed nearly half of SMEs (45 per cent) would like ongoing network-centric management from their cloud partners, so companies that provide this and put their customers first with their level of support stand well-placed to succeed in the ever-changing digital world.
Another interesting finding was that many businesses may not even be aware that they're already using the cloud. When asked about their current activities, less than half of respondents (48 per cent) claimed to be using cloud technology. However, when asked about specific services, such as Dropbox or Office 365, nearly three-quarters of firms (72 per cent) stated they were using these.
However, many of these deployments are likely to take place without the oversight of the IT department, as individual employees come up with their own workarounds to bypass restrictive policies. This can potentially open up businesses to a range of security risks, which is why it's vital that firms take control of their cloud usage - which will clearly happen with or without their authorisation.
Partners have a key role to play here in educating their customers and helping them develop a formal cloud strategy. Offering their expertise can help customers overcome any worries they have and make the process as easy as possible.
So what is your cloud opportunity?
Research by Ovum shows that by 2019, 80 per cent of businesses will be cloud-dependent - and that means around 1.5 million UK firms, from SMEs up to the largest enterprises, will be moving to the cloud over the next two years. But as our infographic shows, many of these will need expert help to make sure the transition is a success.
Less than a third of business we asked (29 per cent) said they felt confident about moving to the cloud, while 17 per cent expressed concerns over the operations and 35 per cent felt they would need support with the migration process.
What this suggests is that although customers understand the value of the cloud, they worry about the potential pitfalls they may encounter when embracing the technology. And this represents a perfect opportunity for channel partners to step in and offer a helping hand.
Being able to deliver first-class connectivity, with guaranteed reliability to keep them connected to the cloud at all times, will be essential for partners when it comes to helping SMEs handle the digital revolution.