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- Help your customers win more this Black Friday
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Tips to accelerate your customers’ growth over the festive period
In the run up to the festive period, your customers should be thinking about their connectivity. Is their network capable of handling the surge of seasonal traffic? Is their connection truly resilient?
This year UK consumers are expected to spend £7 billion on Black Friday and Cyber Monday purchases, research by Finder stated. The Office of National Statistics reported that November 2018 saw online sales as a proportion of all retailing exceeding 20% for the first time.
Triggered by sales and discounts, online shoppers cause huge spikes of traffic to ecommerce websites. Don't get caught out by this traffic surge, even the biggest companies can have their systems fail because of poor preparation. By discussing connectivity with your customers ahead of this lucrative festive period, you can ensure they don't face an embarrassing loss of service.
Here our top tips for getting your customers’ business ready for Black Friday, Cyber Monday and the festive period:
Reassess Internet options
With more customers, both online and in store, your customers need to ensure they have the right amount of bandwidth to handle an influx of shoppers. Remind them that what works on their average day might not withstand the festive season. Offering free instore Wi-Fi is becoming increasingly popular with companies to enhance their customer's shopping experience. If they’ve looking for connectivity with faster speeds and increased reliability, you may want to point them to a dedicated Internet option.
Are they VoIP ready?
Whether their business is based primarily in store or online, your customers are likely to receive more calls as people look for customer support, opening hours, or even to place orders. If they’re using IP Voice telephony already, they’ll be able to add new lines in a matter of hours, scaling up their capacity right up to the day of Black Friday and Cyber Monday.
Your customers need to be able to process all the payments made during the peak trading days of Black Friday and Cyber Monday. By having the right systems in place and using network monitoring tools to prioritise mission critical traffic, they can avoid the worst-case scenario of having to turn their customers away.
Expect the unexpected
Finally, your customers need to ensure that they plan for the unexpected. Having the right tools available is important, but so too is having connectivity flexible and reliable enough to handle expected bumps in the road during the festive season.
The Black Friday weekend and festive season presents huge opportunities for your customers, but there are also a huge number of potential pitfalls. Having the right connectivity in place ensures that businesses of any size have a Black Friday sale that drives purchases and creates happy and loyal customers.
Want some advice on connectivity options for your customers? Speak to your Account Manager or contact us directly.