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News & Insight
- Openreach’s Exchange Upgrade & Migration trials: What you need to know
- 4 reasons full fibre outperforms copper every time
- Partner Roadshow 2020: Follow the fibre
- Enhanced Monitoring: Unleash the power of data(2)
- One Customer Desk: Becoming easier to do business with
- 7 reasons you don’t want to miss the Partner Roadshow
- Case study: Using powerful data to drive fibre upsell for our Partners
- Digital Britain 2.0: Comms Vision 2019 highlights
- Capacity Europe 2019 highlights
- 6 reasons to add G.fast to your connectivity portfolio
- Could EoFTTC hit the sweet spot for your customers?
- 3 things we learned at Channel Live 2019
- 5 reasons to visit us at Channel Live
- Harnessing Google's digital marketing insights to boost your business
- How to use robotics to improve business operations
- Q&A with Simon Leather at Connected Britain 2019
- Fibre and the channel: Busting the myths
- International Telecoms Week 2019: Meet the team
- Key takeaways from the Connectivity Matters Summit 2019
- Why the WLR switch off is an opportunity, not a threat
- 4 insights to reduce churn and stay one step ahead
- What we learnt at our first Partner Roadshow
- 5 ways to support your customers’ digital transformation
- Our COO's tips for winning business through customer experience
- Telco forecast: What to expect in 2019
- Top 5 network insights
- What's Christmas without connection?
- 11 steps to reduce the risk of telecoms Fraud over Christmas
- Help your customers win more this Black Friday
- Rob's had a day to forget
- Comms vision 2018 Highlights
- Meet us at Capacity Europe
- Making Unified Communications reeeeeally simple
- The Third Wave of Connectivity Evolution……Ultrafast
- Soapworks - A home to be proud of
- Intro to Knowledge
- Proud to be keeping Britain connected
- Ofcom reports our managed broadband speeds ahead of competition
- Preparing for the second surge in remote working
- Accelerate your Homeworker opportunity with our data and insights
- The future of telephony - Our VoIP journey so far...
- Changing the way we communicate for the better
- TalkTalk Business delighted to announce our 'Covid-critical' broadband engineers have been awarded MBEs
- TalkTalk Business win ‘Best Wholesale Sales Team’ Award at the Global Carrier Awards 2020!
- Everything you need to know about G.fast
- Markets Unlocked – TalkTalk Business joins the debate on a full fibre future
- Helping our Partners to build back better
- TalkTalk Business win Best Fibre Connectivity Provider at the Comms Business Awards 2020!
- Improving Employee Well-Being During COVID-19
- We’d like to introduce you to our TalkTalk Business Product Solutions Team – Focusing on creating value for our Partners
- TalkTalk Business shares research whitepaper to help Partners address the mass shift to hybrid working
- G.fast or FTTP – What are they and how to make the right choice for your customers?
- Six Top Tips to Help Your Employees Stay Connected While Working from Home
- Workplace wellbeing: A checklist for your business
- How to get a better work-life balance when hybrid working
- The modern workplace
- Wholesale Virtual Event 2021 – Reconnecting with our Partners
- Wholesale Virtual Event: A faster future
- Important update – Openreach stop sell at selected Exchanges
- Hybrid Working Opportunities for the Channel - Our Roundtable Discussion
- Full Fibre is far better for the environment
- Top tips on how you can support your remote workers
- Your full fibre broadband overview
- TalkTalk Wholesale Services has been shortlisted for 8 Awards in 2021!
- TalkTalk Business Critical Infrastructure Update
- TalkTalk Business takes home a BESMA award
- We're finalists in the Global Women in Telco and Tech awards
- TalkTalk Business is a finalist in the Comms National Awards 2019
- TalkTalk Business’ MPLS network to be implemented at Multi-Academy Trust to drive efficiencies and save costs
- TalkTalk Business shortlisted for the CRN Women in Channel Awards
- TalkTalk Business picks up “Best Business” award at ITSPA this year
- Increased investment in our Partners
- Britain's businesses prepare for hyper- speed
- TalkTalk launches campaign to raise awareness of vulnerable connectivity
- TalkTalk Business offer businesses greater resiliency with Mobile Back-up
- Everything you need to know about IP Voice (VoIP)
- Important Notification of Change Freeze 2020
On Thursday 23rd November 2017, the ASA (Advertising Standard Agency) announced they are making some major changes in relation to the way Broadband speeds can be advertised. The guidance will take effect from 23rd May 2018.
Even though the guidance only applies to Residential Broadband Services, we’ve had a number of enquiries from our Partners that supply both Consumers and Businesses, so we thought we’d put this brief FAQ together to help answer some of the common questions our Partners may have.
What are the ASA announcements?
From 23rd May 2018, the numerical speed claims in residential Broadband advertisements will need to be based on the download speed available to at least 50% of customers at peak time (Ofcom have defined the peaktime as between 20:00 and 22:00) and described in advertisements as “average”. This marks a significant change from the current position which states that advertised “up to” speeds should be available for at least 10% of customers.
What products will the guidance apply to?
The new changes will apply to the following products ADSL/ FTTC/ IPStream/ WBC/G.Fast and FTTP.
Does this apply to broadband services to Business customers?
No. Businesses were considered for the initial consultation, however they were deemed out of scope for the new guidance change. This has resulted in the new guidance only applying to broadband advertisements that target consumers. Businesses advertisements for now will remain unchanged.
Why are the ASA making changes to the way the industry advertises speeds?
The changes follow research into consumers’ understanding of Broadband speed claims. The research showed that consumers are likely to be materially misled by the advertising of speed claims that follow the current guidance.
What is TalkTalk Business doing to ensure we can comply with the new guidance?
We feel the published guidance changes are extremely important and we will be ensuring our Partners are fully equipped to comply with the ASA changes. The process for providing the speed estimates will remain the same. The speed estimates will be provided to yourselves within a document and you will receive detail in relation to our speed methodology. The speed estimates can be used to update your material in line with the revised guidelines.
When will TalkTalk Business make the speed estimates available?
We are currently in the process of revising our existing speed methodology to reflect the ASA guideline amendments and these will be shared with you week commencing 2nd April 2018 through your Account Manager / Service Manager.
How often will the speed estimates be refreshed and shared?
We will endeavour to share refreshed speed estimates on a quarterly basis through your Account Manager/Service Manager.
We hope that provides you with a useful background to the ASA changes taking place, and we’ll provide further information as it becomes available. In the meantime, if you have any queries, please don’t hesitate to contact your Account Manager.